The Law of Averages

I'm sure you have heard it many times over... you just have to talk to more people. Keep prospecting more, calling more, putting your ads out more, doing more, just more people...more people...more.

And it is very true. I didn't always believe it myself I suppose. I remember thinking, "how in the heck are you going to tell me that I should continue calling more people, who are obviously just going to say no or hang up on me or simply end in nothingness like all the ones I already have called??"

My views on the subject have changed greatly since those days and I do understand it all too well now. And I suppose that comes both from experience, as well as hearing the same thing so many times over and in so many different ways that it just really began to make so much sense.

You see it's not that anyone is telling you to keep getting rejected just for the fun of it. Nor are they telling you to continue calling people just as you have been, without changing a single thing. It's actually the exact opposite, you continue speaking with people, and changing it up until you perfect (well for the most part? I'm not sure if there is ever true perfection, but we can get close.) But the more calls you make, the better you will get, and ultimately achieve better results.

Another way to look at it is that if people don't know that you have anything to offer, or even that you exist, then obviously they won't be able to find you or even know to begin looking for you in the first place.

It is all about finding ways to get your info, product, service, whatever it is that you do, get it in front of as many people as you can and this is when you will start to see a consistent stream of people buying your products, joining your team or seeking your services when they are in need.

Think about Super Bowl ads- Now why would any company spend so much money on an advertisement, like they do with the half-time ads during the Super Bowl? That is, unless it really does lead to a dramatic result in increase of sales, much more than what was spent in the first place for that ad. You see, when someone chooses a tv commercial as a form of advertising their product, they can't determine an exact number of people who will propped in front of their television at any given time on any given day. But when it's the Super Bowl, and you can guarantee that a whole lot of people are definitely going to be watching, and without a doubt it never fails. You can be sure that your message is getting placed right smack dab in front of a great deal of faces, which of course is bound to lead to an increase in sales as more people are aware of who you are and what you have to offer.

No matter how someone says it, it all really, truly, does lead to the same message. It's all in the Law of Averages. The more people you talk to, the more people you place your information in front of, the more you will see in terms of results, and essentially success. And that is a given!

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