Using the Media to Your Advantage

Another really great way of promoting yourself and what you offer, is through media resources. I have met a wonderful woman through a online wah expo that I attended, her name is Shannon Cherry. She shares everything that she knows on this subject. This could be just what you need to get your business moving? Check out the link below and let me know what you think.


Are you:

* puzzled because you can't seem to attract publicity?
* clueless on how to approach reporters, let alone give them a story that they want?
* frustrated seeing competitors getting free publicity in newspapers and magazines, and on radio and TV -- without having to pay a dime for it?
* not getting any success, even when you send out a press release?

If you’re not making the most of PR, you’re losing sales. Penny Pinching Publicity puts all the resources of a PR agency at your fingertips, and gives you all the tools you need to get free and credible exposure for your products, services, or company... fast!

Getting free publicity isn't rocket science... it just takes some hard work, persistence, and finding the right contacts for your story to make it work. And that's really what you're paying for when you hire a PR firm and fork out upwards of $10,000 a month. You can easily do it BETTER for yourself - for PENNIES, nickels and dimes!

Get Penny Pinching Publicity today. Click here!

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Generating Your Own Leads for Free...Using Classified Ads

There are many ways to generate your own leads by using free resources online, as well as offline. It's simple enough to do, all it takes is time. When using free resources, it may take a little bit more effort on your part, but it will be well worth it in the end. When you generate your own leads, the prospect or person requesting information from you, has already been to your website or at the very least, has some sort of idea as to what you have to offer, and you can be sure that they are actively searching because they have contacted you.

I am going to cover different ways of generating your own leads. Each will have their own post. There is so much information and so many ways that I feel this would be the easiest to grasp.

The first way I am going to go over is...

Classified Ads online--There are many sites that allow you to post your ad for free. Do a simple search on google, and you will get thousands of listings. A few that I have used are...www.craigslist.org, www.inetgiant.com, www.usfreeads.com, www.AmericanClassifieds.com, www.Ablewise.com, and like I said, there are many, many others.

To get a decent response, you need to post to many different sites, and do so frequently. You can't just post 1 ad and wait for the calls to start rolling in, it won't work that way.

Post a simple ad that is relevant to what you offer. Think about what caught your attention, and what made you want to know more when you first learned of the company you are now a part of. I always put myself in the prospects shoes when I am writing an ad.
Include a link to your website. Hopefully you have a contact form for people to fill out when they want to know more about your opportunity or service, if not you will want to leave another way for people to contact you. If you do have the form on your site, be sure to tell them to fill out the request form if it is something of interest to them.

By using this method, you will also weed out those who are simply not interested in what you have to offer. The requests that you do receive, will be highly qualified & interested prospects beings that they already know what you do and just want to know more, or may have some questions.

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Website Promotion

There are lots of ways to promote your website. You can submit your site to all the major search engines. You can add a link to your site in your Signature Line with all of your outgoing emails, as well as on any forum posts you make. One thing you need to understand if you are going to do this yourself is that it will take some time for it to really gain momentum and a constant flow of visitors.

However, there is something that I absolutely love, it gets you immediate visitors, as well as allowing others to review your site and let you know just what they thought of it, and whether or not any improvements could be made to make it better. It's free, all it takes is about 30min to an hour each day for you to review other people's sites in return. If you do this daily, you should average about 20-60 hits everyday. And we all know what that means...the more people that see your site, will lead to more people contacting you who are truly interested in what you have to offer.

You can check it out at LinkReferral.com Let me know if you join in, I would love to drop by and review your site.

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Online Groups and Forums

Online forums and discussion groups are a really great way to market yourself and your business, or product & service. It's simply you putting yourself out there in every way possible. You might be talking about your family and kids, or helping answer someones question that they have posted. It shouldn't be about just "advertising" your business, there are classifieds for that. Add a link to your website in your signature line, that way those who are interested in what you have to offer will be able to request information from you instead.

You can do a google search to find different groups that are focused towards your personal interests. I will share some of the one's that I use...

www.wahm.com/forum Here you will find a little bit of everything.

www.mywomanownedbusiness.com This is a rather new online social networking site for women business owners. (If you decide to join in, let me know and we can share together.)

www.cafemom.com Another mom site with lots of different groups to join in with.

www.mayasmom.com I really love this site. Not because it's a great place to advertise, it's more of a place to meet other moms, and a few dads, in fact there are only certain places that you can actually advertise your business and such. This is nice because you are not constantly hit up by people trying to sell you something. So if you are looking for a place to meet others online, and make some friends along the way, this one is great. (You can find me here by searching for my3lives)

So there you have it, just a few of my favorite places to network online. If anyone has others that they just absolutely love, please share.

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Any Time You Need a Little Boost...

It is important to keep a positive attitude and stay motivated at all times, well as much as possible anyhow. A great place to find anything and everything you could ever need to keep your mindset right where it should be, is over at the Best Motivating Quotes blog. There are so many great articles here. Shane quotes from many popular books as well as from big name successes that we all know for what they have achieved in life, such as Jim Rohn, Brian Tracy, Zig Ziglar...and Abraham Lincoln, Mark Twain, and many, many others.

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Free Leads

Getting your business off the ground with little to no money to use for advertising and marketing purposes can be a bit difficult. There are many free resources and things that you can do online. It takes time and effort, but we do what we have to do, and hey it's free.

Here are some of the lead resources that I have personally used. There are others, however these are the one's that I have found I get better response from.

www.freeliveleads.com (10 free) These are actually really great leads from Cutting Edge Media

www.leadpower.com (10 free)

www.AdSponsors.com (20 free)

http://mhtleads.com (10 free)

www.freshinterviews.com (10 free)

www.empowerleads.com (10 free)

www.hbbleads.com (20 free) Or you can take $20 off on your first order. They also offer a Super Value Starter Pack. You get 660 leads for $34.20 (600 7-30 day surveyed leads with 60 0-24 hr. Short Form leads.

www.cemprospector.com (50 or 100 free) This one works a bit different. It's $1 for a 30 day trial. You can get either 50 or 100 leads, depending on the system you decide to use for the trial period. (I suggest the larger one with 100 leads, you get more leads and it's still only $1) This is a complete prospecting system, with lead capture pages, auto-responders, pretty much anything and everything all in one package. You can choose to continue after the 30 day trial, or simply cancel before then. I love this system because they import the leads for you, and whenever anyone opens an email you sent or clicks on any of the links, it tracks it, that way you know who is actually actively researching a home business opportunity.

I would love to hear your thoughts after trying any of the above resources. Also if you have any others that you have personally used and would like to share, leave a comment.

You should have plenty of people to talk to now, so "Happy Prospecting!" Make it a great week.

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Phone Fear

A common issue faced by many network marketers is fear of the phone. We know that we have to call people, we have the list, but when we go to make the calls it seems as if the receiver weighs 100 pounds.

There are many different reasons people may be nervous about prospecting. Most often it is either the fear of rejection or they think they may not know enough and what if someone asks them a question that they can't answer.

Here is my perspective on this situation, and some ways to overcome the fear.

  • First and foremost, a rejection when prospecting is not personal. The person on the other line has no idea who you are, so it is in no way a personal attack.
  • Every successful marketer I have ever met has faced this same problem, and yet they worked it out.
  • You don't have to know everything about what your company offers and how your pay scale works. If someone asks you a question that you don't know the answer to, be honest and let them know that you don't want to give them the wrong information, but that you will definitely find out and get back to them.
  • If you are scared that you may not know what to say, get a script and practice it over and over. You can also do this with family members, or your enroller.
  • Keep a visual reminder as to "why" you decided to start in the first place. Maybe it was because of your kids, or the future, or maybe it's to buy that new car or a new home. Whatever it is...keep it in front of you at all times.
  • The only way to get over the fear is to face it. What's the worst that could happen? It doesn't matter. You will get better with time, that's a given. I have a saying that I would use to keep myself going at times like this..."You have to be willing to be bad enough, for long enough, in order to get good enough!"
  • Just know that it gets easier with each call you make and there will be a time when you can't wait to pick up the phone and talk to as many people as you can fit into your day.
Prospecting is something that has to be done in order to be successful in any business. You can either start now or later, but you will have to start sometime. The sooner you do, the sooner you will see results.



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Are Network Marketing and Direct Sales Hard?

I found the following article in some files on my hard drive. I'm not sure how I came to get it, but felt as though it makes for a great testimonial as to why so many of us do what we do, whether it be direct sales, network marketing or mlm.


The following article is an excerpt from a speech given by a direct seller at a local meeting. We are told she was asked to speak on how direct sales compares to working a "regular" job. It was submitted to us, and although the original author is unknown, we wish to thank her for her thoughts and insights.


Lately, I have heard so many people say how difficult direct sales is. "Its hard." "I can't get bookings." "This just isn't for me." "I didn't know how difficult it would be."



Well, I am a single mom of three who, before joining the direct sales family, held

down two jobs. I would get up at 4:00 in the morning and not get to bed until midnight most nights, after returning from my part-time retail job, packing lunches, checking homework and relieving my mother, who helped out with the kids.



That, my friends, is difficult. It is difficult always having to lower your dreams to meet your means. It is difficult to miss your son's football game because you have to work. It is difficult knowing the rust bucket you call a car is eating you alive in maintenance, but you can't afford a new one. It is difficult to realize that someone else is going to watch your daughter take her first step or have your son say mama to the preschool teacher. It is difficult knowing that you have spent 40 years of your life working for someone else, only to realize that you will be retiring on one-third of what you can live on today. Or, worse yet, it is difficult knowing that you have diligently worked all your life, only to be given an early retirement and replaced by someone younger, more capable.




I will tell you what is difficult. It is difficult waking up one morning and realizing that your children, the most precious things imaginable, no longer need bottles, diapers, have tea parties, or are shorter than the baseball bat they are trying to swing. It is difficult realizing it is too late and that the time frittered away can never be retrieved. It slips through our fingers one second at a time. It is also difficult watching the spark in your partner's eyes fade because both of you realize the house you have been wanting is just a dream because someone else is controlling your finances.




We have nasty habits about rationalizing, procrastination and skirting important things, rather than facing the issues. Too often we allow others who do not pay our bills, who do not share our dreams, to direct our futures. As children we have absolutely no freedom; we rebel in our teens and scream for freedom. We reach adulthood and are finally free, only to relinquish that freedom because we think it is too difficult. We do not want to take responsibility. We do not want to make a wrong decision, so we obligingly give that awesome power to someone else. We wake up too late. We hear ourselves uttering phrases like: "I wish I had only . ." and "If I could do it over again." You have no one but yourself to blame. You had the chance. Perhaps the opportunity was presented many times and each time you elevated the trivial to a higher priority than yourself. Let me ask you: Is direct sales really difficult?




Is it so traumatic to show someone an exciting product or idea? Is it so difficult to understand that if you work this marketing idea for three to five years, you just might finally be able to send your children to a college chosen by excellence, rather than one chosen by price? That you could finally put your family in the home of their dreams?




Would you work really hard for eight to ten years, so you could mold a lifestyle of your choosing, so your family could live a lifestyle of their dreams, rather than trying to live how someone else thinks you should live? How difficult is it to pick up the phone and call your hostess? How difficult is it to pack up your kit and meet some new friends?




How difficult is it, really, to share what you love with others? Think about it. Realize the awesome power you have in your hands with direct sales. There are people out there working three jobs. There are people drowning in debt; or agonizing through bankruptcy, realizing they only needed a couple hundred more dollars per month. That is difficult!




This business you have chosen has the ability to change lives. Direct sales cannot do anything. But YOU can change lives with it. You are the one with the life-changing ability. What are you waiting for?




There is difficulty and pain in success, and there is difficulty and pain in failure. Difficulty and pain in success will last a short period of time; but pain in failure lasts a lifetime. Which one is really more difficult? You will pay a price for your actions, and your choices. Which choice will you make?

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